OUR TEAM

TEAM’S

BIODATA

Datin Suriza Hing Abdullah

Founder

Experienced and innovative entrepreneur with outstanding sales, customer service, and business administration skills. High personal integrity, and able to relate to and create trust in all.

Highly articulate, confident and persuasive team-builder, able to motivate and communicate to achieve exceptional business performance. Persistent and flexible approach to the mutually beneficial achievement of business plans and personal goals of staff, business partners, and customers.

Jessie Heng

Managing Director (Regional)

A highly Motivated individual with successful track record in setting up new markets, managed multiple departments, companies & create new initiatives within the organization.

Acquired extensive Knowledge in events, marketing and business development within Asia Pacific region across multiple industries, in addition to excellent communication, interpersonal and analytical skills.

Pagan Chee

Senior Manager, Business Operations

Open-minded, highly adaptable and pragmatic, Pagan has reached the top of her field with her knack for finding unique solutions where others see roadblocks. Her experience extends from managing corporate conferences and exhibitions with more than 10,000 participants, launching international luxury brand flagship stores, to conceptualizing and executing all kinds of business-to-business or consumer led programmes.  When she’s not solving problems, Pagan loves scuba diving, reading and learning new things (currently on golf).

Jon Ng

Senior Manager, Business Development and Digital Marketing

An Economics graduate turned Digital Marketing specialist, with over 10 years of experience in crafting and managing online campaigns. He first started out with his own self-run website in 2007, and quickly graduated to running Facebook and Google campaigns with ever-growing monthly budgets. His experience now extends to managing large and complex digital campaigns from conception to execution. He is actually a geek-in-disguise who loves dogs, fantasy football and Coldplay.

Pai Qin Chew

Operations, Manager

A Bachelor of Marketing graduate from UTAR, Pai Qin has dabbled extensively in event organization of all sizes – from intimate CEO breakfast sessions for a niche 20 pax to multi-day events with more than 1000 international delegates. Based in Malaysia, this multi-tasker extraordinaire also actively supports regional Crystal Edge events and campaigns in Singapore, Thailand and Vietnam.

Kelly Ooi

Manager, Accounts & Finance

A LCCI scholar, Kelly was seized from her past work in the Construction sector and she has grown to love assisting in the management of our event projects. She also lends her expertise to help with the accounts. When she has time, she bakes delicious food for the team, while also indulging in reading and travelling.

Kim Taan Lim

Manager, Admin & HR

Armed with a Degree in Accounting and a Management Diploma, our Kim started off in KPMG but was soon lured to Crystal Edge and has been held in captivity here for 20 years and counting. From humble beginnings as an Accounts & Admin staff, she moved up to Office Management while adding Human Resource management to her portfolio along the way. In the little free time we give her, she bakes, reads and travels.

Alex Lim

Manager, IT

Our resident IT Geek, who has always been partial to Kool-Aid, In N Out burgers and a good session of Netflix binging, comes with more than 17 years of involvement in Information Technology – covering the entire gamut of hardware, support, operations, design, planning, implementation and project management. Has a passion for the accumulation of superfluous knowledge and the recovery of lostech, with no interest in global domination but still wants to build the Death Star.